Vitality Money
Bank Account Proposition Design
Banking with Vitality
Design and creation of a bank account to support the client’s customers in their journey towards achieving financial and environmental sustainability, and assisting them in their everyday banking activities. Taking a multidisciplinary approach to shaping up the product, combining expertise in product strategy, UX/UI design and technology.
![](https://media.journoportfolio.com/users/319399/images/dc4b9932-6976-429e-95ef-9a51d7b38d28.png)
![](https://media.journoportfolio.com/users/319399/images/03e6fbf6-45a4-4976-b13b-cb1988a2ab79.jpg)
![](https://media.journoportfolio.com/users/319399/images/b30181a3-b7a3-4403-99e4-0c16c4fa9cd6.png)
Experience Design and Prototyping
Mapped out the end-to-end customer experience across primary and secondary journeys and designed high-fidelity wireframes into a clickable prototype. Tested the potential of the value proposition and overall customer experience in one-to-one sessions with 15 client customers, using the insights to refine these further.
![](https://media.journoportfolio.com/users/319399/images/ce772cee-6b50-4642-9505-31bb26f01d64.png)
![](https://media.journoportfolio.com/users/319399/images/780aff7f-29c3-408b-97cb-a1f4bd5f659d.png)