Aviva Save
Website Journey and Campaign
Website journey
Aviva Save, a new exciting savings marketplace product launch, which offers a curated range of savings accounts with competitive interest rates. First going out to existing customers. A new web journey creation and onboarding process all within style guide and Aviva's web framework.
![](https://media.journoportfolio.com/users/319399/images/552a863b-3f08-4407-9059-a275e0fca174.jpeg)
![](https://media.journoportfolio.com/users/319399/images/4deb2f73-81b2-44d5-b4ff-35b14b1ad8b5.jpeg)
Marketing Campaign
With the campaign line of 'Shake up your savings' this was targeted towards middle age people which had a savings account else where, but trying to persuade them to switch to Aviva where they were already a customer, to ultimately have all products under one roof.
![](https://media.journoportfolio.com/users/319399/images/76317da6-fb37-4376-91c7-931fa80adcda.jpeg)
![](https://media.journoportfolio.com/users/319399/images/0146d481-dd2e-4cb7-9cff-7cc9af547349.jpeg)