Website Journey and Campaign
Aviva Save, a new exciting savings marketplace product launch, which offers a curated range of savings accounts with competitive interest rates. First going out to existing customers. A new web journey creation and onboarding process all within style guide and Aviva's web framework.
With the campaign line of 'Shake up your savings' this was targeted towards middle age people which had a savings account else where, but trying to persuade them to switch to Aviva where they were already a customer, to ultimately have all products under one roof.